CPM Calculator

CPM here means cost per mille, the advertising price of one thousand ad impressions. Enter what a campaign cost and how many impressions it delivered to get the CPM and the cost of a single impression, or work backwards from a CPM rate to the spend or the impressions a budget will buy. Adding a click count also returns the click-through rate and the effective cost per click, and an average frequency turns impressions into an estimated reach. All three actions are the same identity rearranged, so the figures line up with whatever your ad platform reports.